Sun in my Belly Neighborhood Café and Catering is a café, bakery and full service catering company serving up seasonally fresh, local ingredients with a southern flair.
The goal was to create an identity system that conveyed their warm and friendly neighborhood vibe that could also be used across all three facets of the company. The custom handdrawn typeface and use of the iconic rooster establishes a unique and identifiable identity for the company.
Check out the process that led to this solution
This booklet was created to promote the typeface Caslon. The red, white and blue color palette refers to the most famous document ever set in the typeface, the Declaration of Independence.
Capabilities book for design studio lg2 boutique. The book covers the studio's approach to design, their services, case studies, clients and team members. The goal here was to showcase the quality and variety of lg2 boutique's work in a structured and cohesive form.
Studio magazine is a fictional publication that focuses on creatives in different design industries and the places they work.
This product came about during an exercise in an alternative design approach class where students took photos documenting our daily lives and then created a graphic design piece inspired by each photo. The photo that inspired this was a bowl of olives from an olive bar. It occurred to me that there are many different types of olives, but not very many kinds of olive oils.
The idea here is that users can choose which olive oil they want to use depending on what they are cooking and which flavors they'd like to enhance. The pattern was created to represent the idea behind the product and emphasize the variety of olives.
A redesign and realignment of rapper and artist M.I.A.'s website. The design is a result of a multi-step research process that included defining personas, wireframing, style tiles and multiple phases of usability testing.
The goal was to organize information in a clear and thoughtful way while still remaining true to her unique style and personality. Check out some of my process in designing and building this site here.
A Special Edition Wes Anderson for Neenah Paper Swatchbook based on the color palettes of Anderson's movies.
An identity for a fictional design firm called Anthrographic Design Co where anthropologists and designers unite. The concept behind the identity is that the firm takes a more holistic, user-centric approach to design.
A website design for a fictional creative agency. The goal was to design a clean, modern website that allowed the artist's work to shine.
An expressive type book based on Will Ferrell and Adam McKay's screenplay “Anchorman.” The goal was to express comedy through type as well as use visual clues like diecuts, color, and positioning to give readers an idea of what is going on.
ZeroHedge is a financial news and analysis site that reads kind of like a blog, because there is very little organization or hierarchy to the site. The goal of the redesign was to create a cohesive visual style that feels reliable and informed, yet organized and easy to read. Features include a new navigation that categorizes articles by topic, an obvious hierarchy that organizes stories based on popularity and relevance, and image rollovers that provide the first paragraph of each story so users can quickly decide whether they want to read it in full.
Visit the old site here: zerohedge.com
Branded identity for new user testing platform and portal for Equifax customers. The goal was to express a friendlier, more helpful side of Equifax than most of our customers are used to, while still maintaining the trust, honesty and transparency of the overall Equifax brand.
A set of postcards designed to promote a fellow student’s future lecture topic. This student planned to discuss the evolution of publication design and where it is headed in the future. The cropped photographs function as a timeline starting with letterpress printing moving through to the apps and devices we use today to read publications.
A biographical poster defining my design approach created during my first graphic design course at Savannah College of Art and Design (SCAD). The numbers within the sudoku puzzle each represent a step I have taken from the time I earned my first degree in Anthropology from the University of Colorado to my study in graphic design culiminating with 2014, the year I graduate. The notion that successful graphic design is like solving a puzzle still rings true.
Various email, landing pages and homepages designed for Havertys Furniture.